Join The Data Incubator and Doug Laney, Senior Analyst and Advisor with Gartner‘s Chief Data Officer research group for the next installment of our free online webinar series, Data Science in 30 Minutes: Infonomics, The New Economics of Information.
Doug will share an overview of his research on information value and highlights from his new book, “Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage.” We will explore the origins of this concept, along with why and how organizations should treat information as an actual corporate asset. We will also discuss the specifics of how data and analytics leaders such as chief data officers (CDOs), chief data scientists, enterprise architects, CIOs, and even CFOs can understand and take advantage of information’s unique economic properties to help transform their organizations. Doug will share his methods for applying asset management best-practices to information, and how to monetize information, including real-world examples of how companies and government agencies have monetized their (and others’!) information. And we will conclude with Gartner’s information valuation models and how some organizations have identified and generated millions of dollars of value by applying them.