This article was written for The Data Incubator by Jay Kaiser, a Fellow of our 2018 Winter cohort in Washington, DC who landed a job with our hiring partner, ZeniMax Online Studios, as a Big Data Engineer.
The 2016 Presidential Election was, in a single word, weird. So much happened during the months leading up to November that it became difficult to keep track with what who said when and why. However, the finale of the election that culminated with Republican candidate Donald J. Trump winning the majority of the Electoral College and hence becoming the 45th President of the United States was an outcome which at the time I had thought impossible, if solely due to the aforementioned eccentric series of events that had circulated around Trump for a majority of his candidacy.
Following the election, the prominent question that could not leave my mind was a simple one: how? How had the American people changed so much in only a couple of years to allow an outsider hit by a number of black marks during the election to be elected to the highest position in the United States government? How did so many pollsters and political scientists fail to predict this outcome? How can we best analyze the campaigns of each candidate, now given hindsight and knowledge of the eventual outcome? In an attempt to answer each of these, I have turned to a perhaps unlikely source.